MySpace Focus on Gaming to Regain it's Brand Name

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MySpace announced on Wednesday that it would now focus on gaming to help restore it's Brand Name. Co-president Mike Jones, of MySpace wrote in a blog post that just as music was used earlier, they would concentrate on gaming to revitalize their website.

It launched a re-vamped games homepage at the Game Developers Conference (GDC) in San Francisco today.

Game activity will be posted via users’ notifications and streams similair to Facebook. The revamp also includes personalized game recommendations, popularity game charts, and the ability for users to rate their favourite games.

Jones also informed that for developers, application engagement and analytics tools had been improved so that end users had more information about the demographics of who was using their games, how were discovering the games and how were being shared amongst users.

The firm also launched a new iPhone app, known as MySpace Neon, which will provide users handy access to their games on the iPhone.

The games homepage will also include several new games, including Fish Isle, Hoop Fever Live, Kingdoms of Camelot, Paradise Paintball, SPP Ranch, Warlords, Wild Ones, and Zombie Revenge.

   

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